Project/ Space Age is a cosmetics brand that I have designed for my make-up artist friend. The concept is about creating a brand that speaks to all women who feel strong and confident. The brand aims to speak to a technology loving generation and tries to have a more diverse voice by giving the message that you are the most beautiful thing in all universes no matter what other people say. Most cosmetics branding looks the same and try to show the perfect beauty image with their heavily retouched photography and minimal design of packaging.
Space Age tries to break the norms by using space themed illustrations on the packaging and on other touch points, speaking to all women who likes to enjoy life and have fun. I am very proud that this project is published on both The Dieline and Packaging Of The World, the two most important design resources on packaging design. I am also very happy that The Dieline featured this project in detail and interviewed with me about my concept and process.
Keywords/ Illustration, packaging design, art direction, space, diversity, cosmetics, make-up, character design, advertising, Photoshop, Illustrator, Modo