Studio Somon


Nouvelle is French patisserie in Toronto. I have created branding materials like logo, magazine, business card, packaging and advertisements.


Project/ Nouvelle is a fictional new patisserie, opening in midtown Toronto by fictional French pastry chef Jacques Rainier. I started this project to practice my branding skills in food industry. I created the logo, magazine, business card, social media advertising and packaging.

Keywords/ Branding, art direction, patiserrie, artisan, French, authentic, story-telling