Studio Somon

Merve Hasman


Project/ This is the branding that I have designed for Merve Hasman, a renowned fashion, portrait and lifestyle photographer based in Istanbul. I have created the wordmark as well as a display typeface, brand guide, stationery and digital designs. The solid geometric forms of the typeface and wordmark represent frames. Framing is a technique used in photography to decide what to focus on and what else should be inside the picture. Every photographer has a different perspective. These "frames" you see in the characters represent Merve's individual voice and perspective, concisely her "framing" of the world, her artistic and personal vision.

Keywords/ Branding, landing page, geometric, frames, print, digital, typeface design, wordmark, Indesign, Illustrator, Photoshop, photography